What is marketing in film
Marketing is a very big aspect when it comes to actually getting a film noticed to the target audience. Without marketing the film is unlikely to have any sort of success whether it is critical or commercially. For example if we look at 'The Fate of the Furious', we know that the marketing for that film was massive, partly because the actors in the film are all big and therefore people who follow each of them will be interested in the film franchise which is arguably their biggest selling point also meaning that people who see the latest film will want to see the previous ones before as well, which a benefit of having a franchise. The film is also distributed by one of the big six (universal studios) which immediately gives it a brand image and Universal has the ability to distribute to all audiences including the UK. As a result of this the film has made over 500 million in the opening weekend and is becoming the biggest grossing film ever.
The failure of the 'The Hateful 8' film was a result of small marketing, while being distributed at the same time as 'The Force Awakens'
Marketing and digital technologies- talk about past to present
Friday, 12 May 2017
Monday, 8 May 2017
Section A Planning structure
Section A
Para 1 (intro) - talk about what you found the scene to be about and how it relates to the question, the impact of it in the current moment (2017) etc.
Para 2 - Talk about the first scene/ first part of the clip - how does it come across to the audience, challenges stereotypes? How does the camera work, editing, sound and mise en scene back up the point. Describe the parts you pick out using terminology (3/4 per editing, camera work etc point).
Para 3 - Talk about second scene/ second part - same stucture, DIFFERENT TERMINOLOGY. USE DIFFERENT EXAMPLES
- Explanation/analysis/argument (20 marks) - 2/3/4 POINTS A PARAGRAPH
- Use of examples (20 marks) - 3/4 EXAMPLES A PARAGRAPH
- Use of terminology (10 marks) - AT LEAST 15 TERMS A PARAGRAPH
Para 1 (intro) - talk about what you found the scene to be about and how it relates to the question, the impact of it in the current moment (2017) etc.
Para 2 - Talk about the first scene/ first part of the clip - how does it come across to the audience, challenges stereotypes? How does the camera work, editing, sound and mise en scene back up the point. Describe the parts you pick out using terminology (3/4 per editing, camera work etc point).
Para 3 - Talk about second scene/ second part - same stucture, DIFFERENT TERMINOLOGY. USE DIFFERENT EXAMPLES
Friday, 5 May 2017
Representation of age
How does EDITING represent age?
- Quick shots - relates to teenagers, possibly covering something up.
Representation of regional identity
Further up north england you go the more aggressive the stereotypes of people are. Shows two sides of England, the attractive and unattractive sides.
HOW DOES EDITING REPRESENT REGIONAL IDENTITIES?
HOW DOES EDITING REPRESENT REGIONAL IDENTITIES?
Friday, 24 March 2017
Explore the changes in Technology
Changes in technology in production and distribution within the film industry
Internet - More ways to advertise online
- YouTube - Everyone knows about this site, use it for entertainment - usually see trailers etc in recommendations/ adverts/ first page/ explore page etc - Trailers can go viral and people can talk about it and spread it through social interaction.
- Social Media - Most people who have access to the internet will use social media nearly every day - people will see adverts etc all over the sites (Facebook, Instagram etc) - Also people share trailers and things to do with a film to their followers who can take an interest and carry on the chain of sharing.
- CGI (Computer Generated Imagery)- CGI has played a big impact in
Friday, 17 March 2017
SECTION B ANSWER STRUCTURE
Paragraph 1 - What is Marketing in film?
- Cross Media Marketing (Press, Radio, Internet, TV, Posters, Synergy)
- Institutions - Distribution Companies- The Big Six (20th Century Fox, Walt Disney, Universal, WB, Paramount, Columbia)
- Global distribution - Big Six eventually gain control/own rights to movie - ISSUE - unethical by taking credit and they gain most of money (all about the ££) etc. Films will need the bg six in order to gain as much publicity as possible (even if the film isn't as good they shill need to get money somehow)
- Independent company (smaller companies) have all rights to movie but less likely to profit from creation as it won't be distributed as broadly as it would be with the big six. UK directed films have no issue with rights but have a problem with advertising their film to the audience. Independent companies need to get money from investors who will ll want quite a high percentage back, which when added together can be a massive amount. So companies in the big six will give you a wage and then supply the film with money, but under their control.
MEDIA CONVERGENCE - TECHNOLOGY AND MEDIA COMING TOGETHER SO YOU CAN ACCESS EVERYTHING ON ONE DEVICE.
Tuesday, 14 March 2017
Exam Prep - SECTION B - Understanding Institutions
Institutions
1. Number one in the creation of a film is the the film production. This is where the actors locations et are put together and then the director puts the film to how he wants the film to look like. Speacial FX etc are also constructed in this part as well and a lot of films these days rely on Special FX to attract viewers and it is a selling point most of the time. However films need the money to pay the costs of production and to get this they need to get in contact with investors in whom they need to convince to support them which leads onto the second part of the chain.
2. The Film Distribution part is where the film is spread across cinemas and other film-supporting platforms (e.g. the internet - Netflix etc). If a film doesn't have a Distributer with it then it cannot get across to the audience therefore it'll just be and idependat film, making hardly no income. The ideas that are put in to create the film are very important in attracting distributers and if a film can acquire a well-known distributer with them then they can easily get the amount of money they need to create the film, and even hire the best actors/directors to create another selling point for which some of the audience actually watch the film for.
3. No everyone has the ability to go to the cinema, purely because they don't feel like paying money to see something on a big screen when they can just buy the DVD a couple of years later. But with more and more people having access to the internet, online streaming is getting more and more popular as well. So those who do not want to spend a lot of money by going to the cinema can watch movies on their phones, laptops etc and the popularity of streaming is massively growing. Film exhibition is where the film companies creating the film contact TV channels and streaming websites to market their film for in exchange for the ability of their customers to be able to watch it. Companies like Sky and ITV will pay millions to have the film on their channels in later years (and rival companies will pay even higher prices to claim the deal), so the film can make money even after a while after it was distributed.
4. Advertising can be spread out across most media platforms (Radio, Internet, Magazines, TV, Posters etc). The most popular is trailers on youtube
SYNERGY - USING OTHER PRODUCTS TO ADVERTISE YOUR MOVIE, INDIRECTLY, PRODUCT PLACEMENT AS WELL
4. Advertising can be spread out across most media platforms (Radio, Internet, Magazines, TV, Posters etc). The most popular is trailers on youtube
SYNERGY - USING OTHER PRODUCTS TO ADVERTISE YOUR MOVIE, INDIRECTLY, PRODUCT PLACEMENT AS WELL
Monday, 13 March 2017
Friday, 10 March 2017
Exam Prep -Gender - Margaret
The representation of gender is strongly shown in the extract throgh each of the constructions - Mise-en-scene, editing, Camera and sound. I feel that this extract shows a very hidden change in gender type between the two type of characters.
First of all the representation of gender is powerfully shown through the use of camera. The extract begins with a medium/head and shoulders shot of a man on a podium, speaking out to the other politicians. We know they are politicians because of they way they are dressed and the location of where the are sat (presumably the Houses of Parliment). The inside is very dark but immediately in the first shot there is a light located in the bottom left corner which covers a lot of the screen. This shows that the person talking has been put in the spotlight and has to make sure whatever he says goes well otherwise there will be consequences. Alternatively, the light there could represent what he is talking to and that he (and the darkness around him) are trying to remove that pure symbolism away. Somehow we do not see this light after that first shot, which is weird because maybe the light was deliberately put in there by the director, so we wouldn't realise it but it still shows that the man talking has a lot of power. The man in the spotlight is a raditionaql man. We know this because of the fact that he has to courage to stand up in front of his prime minister to resign from her party and confront her . The dialogue he uses shows that he is trying to make her realise what she is doing and trying to make her feel bad, but not in a funny way. this leads onto later on into the scene when all the men begin to laugh, creating a tense atmosphere between the man and Margaret, which can later lead on to a conflict between the two. After the laughter it is cut back to the man, but he is not laughing, but this time the camera angle is on more of a high angle looking down at him, showing that he has lost his power. One thing I noticed was the rise-en-scene in the background where every man there, apart from the man reacting to the man on the podium, were looking forward to show that the are all the same me, constructing the stereotype of the traditional man.
First of all the representation of gender is powerfully shown through the use of camera. The extract begins with a medium/head and shoulders shot of a man on a podium, speaking out to the other politicians. We know they are politicians because of they way they are dressed and the location of where the are sat (presumably the Houses of Parliment). The inside is very dark but immediately in the first shot there is a light located in the bottom left corner which covers a lot of the screen. This shows that the person talking has been put in the spotlight and has to make sure whatever he says goes well otherwise there will be consequences. Alternatively, the light there could represent what he is talking to and that he (and the darkness around him) are trying to remove that pure symbolism away. Somehow we do not see this light after that first shot, which is weird because maybe the light was deliberately put in there by the director, so we wouldn't realise it but it still shows that the man talking has a lot of power. The man in the spotlight is a raditionaql man. We know this because of the fact that he has to courage to stand up in front of his prime minister to resign from her party and confront her . The dialogue he uses shows that he is trying to make her realise what she is doing and trying to make her feel bad, but not in a funny way. this leads onto later on into the scene when all the men begin to laugh, creating a tense atmosphere between the man and Margaret, which can later lead on to a conflict between the two. After the laughter it is cut back to the man, but he is not laughing, but this time the camera angle is on more of a high angle looking down at him, showing that he has lost his power. One thing I noticed was the rise-en-scene in the background where every man there, apart from the man reacting to the man on the podium, were looking forward to show that the are all the same me, constructing the stereotype of the traditional man.
Monday, 6 March 2017
Exam Prep - Gender - Game of Thrones
Game of Thrones Extract
The whole concept of Gender is contrasted from realism and stereotypical views of what builds males and females. Conflict is created within the male genre because, stereotypically, men are seen as more dominant and at ease with one another, but in the extract men (the slaves) have been put down to begin worth hardly nothing by other men trying to expand their pride. This could link in with Binary oppositions being active in only the male gender - Rich vs Poor or even Power vs Vulnerable - showing that the way men are constructed create a corrupt civil war within the gender.
The woman in the extract is directly shown as very powerful because the setting of the actual scene and where each person/people are positioned. We see Daenerys and the master of slaves make a deal. When they talk (before Daenerys claims control of the slaves) a medium close up shots are used and the camera angle is looking down on her and high upon the Master showing that she is in a position where she has no control over the situation and isn't safe at that moment. The piece of dialogue 'is it done?' ,which comes from Daenerys, the camera angles begin to change gradually when she holds the golden whip prop and we see her from a low camera angle looking up towards her throughout the rest of the scene. The use of camera also moves along with the gain of control and thoughts that Daenerys has when talking to the slaves. What i mean by this is that when Daenerys first took power in the scene and addressed the slaves in the Valarian language we looked down on the slaves, but as she gives the slaves the power to become free men the camera angles begin to level with them showing that they have gained their equality with each other.
The uniformity of the slaves tell the audience that men are or should be all the same and that if you're different from that traditional, same group of 'men' then you are not classed as part of that group at all. In addition the mise-on-scene of uniform can also produce the idea that the army of the 'same' men construct one body in which Daenerys (the woman) still needs, or has been waiting to find to complete her power as a leader or just function in general. This once again relates to the stereotype of how men and women are made to fit each other (so heterosexual is the right way) and if that isn't the case gender roles can't be constructed.
The character of Daenerys has been created from different approaches. The director has decided to cast a very beautiful woman, with blonde hair (contrasting the stereotype of blonde girls having no common sense etc), in which a majority of the male audience look forward to when watching Game of Thrones. Daenerys relies on men for protection and to get what she wants and that is shown through her power over the man in armour (possibly her bodyguard) who draws his sword a sign of safety and ready to protect her. This could be linked to love, which is another point of power with women and men are seen as more vulnerable, and it is men who usually have to work for love, not the woman However the audience which has been attracted because of the opposite gender, are brought into a different world where, the men become the less powerful
The whole concept of Gender is contrasted from realism and stereotypical views of what builds males and females. Conflict is created within the male genre because, stereotypically, men are seen as more dominant and at ease with one another, but in the extract men (the slaves) have been put down to begin worth hardly nothing by other men trying to expand their pride. This could link in with Binary oppositions being active in only the male gender - Rich vs Poor or even Power vs Vulnerable - showing that the way men are constructed create a corrupt civil war within the gender.
The woman in the extract is directly shown as very powerful because the setting of the actual scene and where each person/people are positioned. We see Daenerys and the master of slaves make a deal. When they talk (before Daenerys claims control of the slaves) a medium close up shots are used and the camera angle is looking down on her and high upon the Master showing that she is in a position where she has no control over the situation and isn't safe at that moment. The piece of dialogue 'is it done?' ,which comes from Daenerys, the camera angles begin to change gradually when she holds the golden whip prop and we see her from a low camera angle looking up towards her throughout the rest of the scene. The use of camera also moves along with the gain of control and thoughts that Daenerys has when talking to the slaves. What i mean by this is that when Daenerys first took power in the scene and addressed the slaves in the Valarian language we looked down on the slaves, but as she gives the slaves the power to become free men the camera angles begin to level with them showing that they have gained their equality with each other.
The uniformity of the slaves tell the audience that men are or should be all the same and that if you're different from that traditional, same group of 'men' then you are not classed as part of that group at all. In addition the mise-on-scene of uniform can also produce the idea that the army of the 'same' men construct one body in which Daenerys (the woman) still needs, or has been waiting to find to complete her power as a leader or just function in general. This once again relates to the stereotype of how men and women are made to fit each other (so heterosexual is the right way) and if that isn't the case gender roles can't be constructed.
The character of Daenerys has been created from different approaches. The director has decided to cast a very beautiful woman, with blonde hair (contrasting the stereotype of blonde girls having no common sense etc), in which a majority of the male audience look forward to when watching Game of Thrones. Daenerys relies on men for protection and to get what she wants and that is shown through her power over the man in armour (possibly her bodyguard) who draws his sword a sign of safety and ready to protect her. This could be linked to love, which is another point of power with women and men are seen as more vulnerable, and it is men who usually have to work for love, not the woman However the audience which has been attracted because of the opposite gender, are brought into a different world where, the men become the less powerful
Friday, 3 March 2017
Exam Preperation - Breakdown of questions
Sound
- Ambient sound - Sound which describes the location and atmosphere of the scene. Eg Elevator music, the sea, chinese music in chinatown, gunshots/explosions in a war based situation.
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