SECTION B ANSWER STRUCTURE

Paragraph 1 - What is Marketing in film?

- Cross Media Marketing (Press, Radio, Internet, TV, Posters, Synergy)
- Institutions - Distribution Companies- The Big Six (20th Century Fox, Walt Disney, Universal, WB, Paramount, Columbia)
- Global distribution - Big Six eventually gain control/own rights to movie - ISSUE - unethical by taking credit and they gain most of money (all about the ££) etc. Films will need the bg six in order to gain as much publicity as possible (even if the film isn't as good they shill need to get money somehow)
- Independent company (smaller companies) have all rights to movie but less likely to profit from creation as it won't be distributed as broadly as it would be with the big six. UK directed films have no issue with rights but have a problem with advertising their film to the audience. Independent companies need to get money from investors who will ll want quite a high percentage back, which when added together can be a massive amount. So companies in the big six will give you a wage and then supply the film with money, but under their control.
                 
                             

MEDIA CONVERGENCE - TECHNOLOGY AND MEDIA COMING TOGETHER SO YOU CAN ACCESS EVERYTHING ON ONE DEVICE.