Evaluate the role of digital technologies in the marketing and consumption of products in the media area you have studies.

What is marketing in film

Marketing is a very big aspect when it comes to actually getting a film noticed to the target audience. Without marketing the film is unlikely to have any sort of success whether it is critical or commercially. For example if we look at 'The Fate of the Furious', we know that the marketing for that film was massive, partly because the actors in the film are all big and therefore people who follow each of them will be interested in the film franchise which is arguably their biggest selling point also meaning that people who see the latest film will want to see the previous ones before as well, which a benefit of having a franchise. The film is also distributed by one of the big six (universal studios) which immediately gives it a brand image and Universal has the ability to distribute to all audiences including the UK. As a result of this the film has made over 500 million in the opening weekend and is becoming the biggest grossing film ever.

The failure of the 'The Hateful 8' film was a result of small marketing, while being distributed at the same time as 'The Force Awakens'



Marketing and digital technologies- talk about past to present

Section A Planning structure

Section A

• Explanation/analysis/argument (20 marks) - 2/3/4 POINTS A PARAGRAPH
• Use of examples (20 marks) - 3/4 EXAMPLES A PARAGRAPH 
• Use of terminology (10 marks) -  AT LEAST 15 TERMS A PARAGRAPH

Para 1 (intro) - talk about what you found the scene to be about and how it relates to the question, the impact of it in the current moment (2017) etc.

Para 2 - Talk about the first scene/ first part of the clip - how does it come across to the audience, challenges stereotypes? How does the camera work, editing, sound and mise en scene back up the point. Describe the parts you pick out using terminology (3/4 per editing, camera work etc point).

Para 3 - Talk about second scene/ second part - same stucture, DIFFERENT TERMINOLOGY.     USE DIFFERENT EXAMPLES

representation of age question answerg

Representation of age

How does EDITING represent age?

• Quick shots - relates to teenagers, possibly covering something up.
• 
  

Representation of regional identity

Further up north england you go the more aggressive the stereotypes of people are. Shows two sides of England, the attractive and unattractive sides.

HOW DOES EDITING REPRESENT REGIONAL IDENTITIES?