What is marketing in film
Marketing is a very big aspect when it comes to actually getting a film noticed to the target audience. Without marketing the film is unlikely to have any sort of success whether it is critical or commercially. For example if we look at 'The Fate of the Furious', we know that the marketing for that film was massive, partly because the actors in the film are all big and therefore people who follow each of them will be interested in the film franchise which is arguably their biggest selling point also meaning that people who see the latest film will want to see the previous ones before as well, which a benefit of having a franchise. The film is also distributed by one of the big six (universal studios) which immediately gives it a brand image and Universal has the ability to distribute to all audiences including the UK. As a result of this the film has made over 500 million in the opening weekend and is becoming the biggest grossing film ever.
The failure of the 'The Hateful 8' film was a result of small marketing, while being distributed at the same time as 'The Force Awakens'
Marketing and digital technologies- talk about past to present
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