Evaluate the role of digital technologies in the marketing and consumption of products in the media area you have studies.

What is marketing in film

Marketing is a very big aspect when it comes to actually getting a film noticed to the target audience. Without marketing the film is unlikely to have any sort of success whether it is critical or commercially. For example if we look at 'The Fate of the Furious', we know that the marketing for that film was massive, partly because the actors in the film are all big and therefore people who follow each of them will be interested in the film franchise which is arguably their biggest selling point also meaning that people who see the latest film will want to see the previous ones before as well, which a benefit of having a franchise. The film is also distributed by one of the big six (universal studios) which immediately gives it a brand image and Universal has the ability to distribute to all audiences including the UK. As a result of this the film has made over 500 million in the opening weekend and is becoming the biggest grossing film ever.

The failure of the 'The Hateful 8' film was a result of small marketing, while being distributed at the same time as 'The Force Awakens'



Marketing and digital technologies- talk about past to present

Section A Planning structure

Section A

• Explanation/analysis/argument (20 marks) - 2/3/4 POINTS A PARAGRAPH
• Use of examples (20 marks) - 3/4 EXAMPLES A PARAGRAPH 
• Use of terminology (10 marks) -  AT LEAST 15 TERMS A PARAGRAPH

Para 1 (intro) - talk about what you found the scene to be about and how it relates to the question, the impact of it in the current moment (2017) etc.

Para 2 - Talk about the first scene/ first part of the clip - how does it come across to the audience, challenges stereotypes? How does the camera work, editing, sound and mise en scene back up the point. Describe the parts you pick out using terminology (3/4 per editing, camera work etc point).

Para 3 - Talk about second scene/ second part - same stucture, DIFFERENT TERMINOLOGY.     USE DIFFERENT EXAMPLES

representation of age question answerg

Representation of age

How does EDITING represent age?

• Quick shots - relates to teenagers, possibly covering something up.
• 
  

Representation of regional identity

Further up north england you go the more aggressive the stereotypes of people are. Shows two sides of England, the attractive and unattractive sides.

HOW DOES EDITING REPRESENT REGIONAL IDENTITIES?

Explore the changes in Technology

Changes in technology in production and distribution within the film industry

Internet - More ways to advertise online 

• YouTube - Everyone knows about this site, use it for entertainment - usually see trailers etc in recommendations/ adverts/ first page/ explore page etc - Trailers can go viral and people can talk about it and spread it through social interaction. 
• Social Media - Most people who have access to the internet will use social media nearly every day - people will see adverts etc all over the sites (Facebook, Instagram etc) - Also people share trailers and things to do with a film to their followers who can take an interest and carry on the chain of sharing.
• CGI (Computer Generated Imagery)- CGI has played a big impact in 

SECTION B ANSWER STRUCTURE

Paragraph 1 - What is Marketing in film?

- Cross Media Marketing (Press, Radio, Internet, TV, Posters, Synergy)
- Institutions - Distribution Companies- The Big Six (20th Century Fox, Walt Disney, Universal, WB, Paramount, Columbia)
- Global distribution - Big Six eventually gain control/own rights to movie - ISSUE - unethical by taking credit and they gain most of money (all about the ££) etc. Films will need the bg six in order to gain as much publicity as possible (even if the film isn't as good they shill need to get money somehow)
- Independent company (smaller companies) have all rights to movie but less likely to profit from creation as it won't be distributed as broadly as it would be with the big six. UK directed films have no issue with rights but have a problem with advertising their film to the audience. Independent companies need to get money from investors who will ll want quite a high percentage back, which when added together can be a massive amount. So companies in the big six will give you a wage and then supply the film with money, but under their control.
                 
                             

MEDIA CONVERGENCE - TECHNOLOGY AND MEDIA COMING TOGETHER SO YOU CAN ACCESS EVERYTHING ON ONE DEVICE.